The Basketball Africa League (BAL) has announced a multi-year extension of its partnership with the Rwanda Development Board that ensures that the BAL will continue to play games at the BK Arena in Kigali, Rwanda. Based on this extension, the BAL Playoffs and Finals will be hosted by Rwanda in 2024, 2026 and 2028.
`Visit Rwanda` - the country`s marketing and tourism initiative will continue as a Foundational and Host Partner of the BAL, and will be showcased on all BAL team uniforms and at the BAL Combine. RwandAir - Rwanda’s national airline - will continue as the Official Airline of the BAL and facilitate travel to and from Kigali for select BAL teams and staff.
BAL President, Amadou Gallo Fall expressed his excitement over the extension in a statement released by the BAL,
"The Rwanda Development Board, as a Foundational Partner, has been integral to the launch and continued growth and success of the Basketball Africa League over our first three seasons. Coming out of our most competitive and compelling season yet, we’re excited to renew our collaboration with RDB that will bring BAL games.”
For the partners, extending the partnership with the BAL was an easy decision as they already enjoy the benefits of the partnership.
"We have seen tremendous success and return on investment over the last three years and look forward to doing much more together. The BAL has proven to be a great unifier, and we remain committed to showcasing the best Rwanda has to offer in terms of tourism, investment opportunities, talent development, Made in Rwanda products and much more to the world." - Clare Akamanzi, CEO Rwanda Development Board
“We are focused on our goal of delivering world-class customer service as we bring people together through our extensive route network, and we look forward to flying fans and teams over the coming years.” - Yvonne Makolo, CEO RwandAir
As part of the partnership, BAL and the Rwanda Development Board will continue to collaborate on youth development and social impact projects with activities such as Jr NBA, Special Olympics Coaching Clinics etc.
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